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The Million Dollar Secret to Business Success

By Linda Larsen - Sunday, June 08, 2014
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I am pitiful when it comes to hanging on to prescription glasses. Absolutely pitiful. In the last month I bought FOUR pair of prescription glasses. One for distance, one for reading and two sunglasses. And in the same month, I lost BOTH pair of the sunglasses - one on an airplane (motivational speakers fly a LOT!) and the other one, I think, grew legs and ran away from home. Regardless, yesterday it was time to go BACK to Lenscrafters and get another pair of prescription sunglasses. I was not happy. I did not want to spend more money. I was grinding my teeth all the way there.

And when I walked into the store, it hit me like a 1,000 megawatt lightbulb! That SMILE! That amazing, fantastic, "I'll-cure-what-ails-you" smile. It was being offered up by Rachel, one of the store managers on duty. I had absolutely no choice. I was a totally helpless victim to its power. As cranky, unhappy and miserable as I was, I smiled right back. 

And I kept smiling - for the next 30 minutes while I bought TWO more pair of prescription sunglasses. 

So, as I see it, several things happened here. 

  1. She instantly made me feel great
  2. Because I felt great I bought more
  3. Because I felt great I was a WHOLE lot easier for her to deal with, which made her job easier
  4. Everyone won

Moral of the story: Never, ever, EVER underestimate the power of a genuine, sincere, happy smile. Oh, and maybe someone should invent a locator chip in sunglass frames.

About the Author

Linda Larsen, CSP, CPAE is a Hall of Fame Speaker, professional actress, best-selling author and serious lover of doggies. Linda speaks at conferences and meetings around the world, helping people bring the very best version of themselves to life every day! To talk to Linda about how she can contribute to the success of your next event, call 941-927-4700. Or go to Book Linda Now!

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