It’s not only motivational speakers who understand the value in paying attention to the tiniest of details when marketing themselves to their customers. Anyone in business today is aware of it. Even in professional sports, the difference between winning and losing, or coming in first rather than second, can be the result of the application of some extremely small idea or strategy.
So my question is this: When you are trying to get someone to say yes to you or your ideas, to promote or hire you, to buy your product or service, do you look at every single aspect of what objectively works in order to get results you want? Every single tiny one?
Let me give you an example. Researchers tracked the winners in several Olympic sports and found that when the match was close and all factors were equal, the athletes who wore red won more often than those wearing blue.
Now, can we say absolutely unequivocally that wearing red was the deciding factor? Maybe not, but if there is the possibility that wearing red could result in my being perceived as more of a “winner.” Then I say – bring it.
And who knows, this could just be the subtle edge you need of you are applying for a job, negotiating a big deal or competing for the sale.
Make ’em see red – and possibly say YES!
From your motivational speaker Linda Larsen, the lady in red
